In honor of the Discovery Space Shuttle's second to last mission on 11/1/10, NASA and location-based social networking service Gowalla have launched a new "item", the Moon Rock, which users can find in Museums, Libraries and other NASA-related points across the country. To bring the various locations to life on the U.S. map, JESS3's design team created a customized illustration of each place containing a Moon Rock item to create a true cohesive treasure map around the theme of NASA and space travel. To reward Gowalla's most frequent and passionate users and kick-start the Moon Rock item hunt, the JESS3 designed maps were then printed and sent to their homes. As a social media adviser to NASA through other efforts including the NASA Buzzroom, JESS3 was also an integral part of coordinating the partnership and putting together the strategy for this program.
is a creative agency that specializes in data visualization.
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