Google asked us to create a short film to announce the mobile launch of Gmail. Focused on educating viewers about Gmail’s "just like your web-based-browser" interface available in 44 languages on mobile devices like the iPhone, this larger-than-life 30-second animation was done through the meticulous processes of stop motion and 100% papercraft. By creating characters out of the familiar and favorite Gmail features, everything from the stars to the threaded conversations take on their own identity and purpose. The original marching band soundtrack sets the upbeat tone as the characters excitedly peel off from the laptop interface and confidently march their way into the iPhone browser. What took around-the-clock weeks of tender love and care into making the props and the stage transformed into an epic 30-second spot for GMAIL.
